4. Provides text that is AI-powered with complex ontologies
Whenever evolving your consumer experience (CX) strategy, the sound associated with the client should be your source that online installment NC is single of. And even though quantitative study information is indispensable, it is usually the insights that are qualitative consumer responses that incorporate context to ratings and respond to questions you hadnвЂ™t considered to ask.
But unlike the quantitative information youвЂ™re collecting through the CX study, findings from unstructured data donвЂ™t always squeeze into a neat box that is little. More regularly, theyвЂ™re spread throughout the wide selection of services and products, solutions, and initiatives youвЂ™re wanting to trackвЂ”which means you will need to guarantee they align with exactly how tracking that is youвЂ™re.
ThatвЂ™s where custom entity ontologies are presented in. Entity ontologies really act as brand-specific encyclopediasвЂ”ensuring the lingo customers utilize lines up with your personal terminology. With customizable remark groupings, users can:
- Tag + team feedback based on product that is brand-specific
- Separate categories + subcategories of great interest for much much deeper analysis
- Refine regions of focus to help keep customer satisfaction trending upward